According to AdWeek that was the most watched ad according to Tivo. I love Carlos Mencia, but that ad was only ok. Maybe it was the most watched ad because so many of the people watching were drinking way too much Bud Light at the time?
BTW was it just me or did it seem like it was mostly CBS ads. I swear it seemed like everytime I heard a commercial it was for CBS?
So what do you think was the best ad during the Super Bowl?
Jessica Simpson’s advertisement for satellite providers DirecTV has been taken off screen while a false advertising lawsuit is prepared. Manhattan judge Laura Taylor Swain has pulled the ad while DirecTV legal representatives defends the company against a lawsuit from Time Warner Cable, who disputes the ad’s claim DirecTV’s satellite broadcasting is superior to cable. In the commercial Simpson advises, “Hey, 253 straight days at the gym to get this body and you’re not going to watch me on DirecTV HD? “You’re just not going to get the best picture out of some fancy big-screen TV without DirecTV. It’s broadcast in 1080i. I totally don’t know what that means, but I want it.
While stopping short of a full apology to outraged gays, the maker of Snickers has dumped from TV broadcast and from its website a Super Bowl ad that shows two men who accidentally kiss over a Snickers bar. The ad was killed late Monday after several gay organizations complained to Snickers-maker Masterfoods USA, a division of Mars, that the ad was offensive to gays. “It was never our intent to offend anyone,” says Alice Nathanson, a spokeswoman for Masterfoods USA. She pointed out that the ad scored ninth in USA TODAY’s Ad Meter consumer ranking of Super Bowl ads. But asked if Masterfoods planned a specific apology to gays, she responded, “We’ve done what we can.” The commercial, first aired during Sunday night’s game, showed two car mechanics who accidentally end up mouth to mouth while munching both ends of a Snickers bar. In response to the unexpected kiss, one shouts, “Do something manly.” They each then rip out a handful of their own chest hair. The ad was to be part of a multimedia campaign that Snickers was building around it. The ad directed viewers to a special website where visitors could vote for alternate endings to the hair pulling  including the two drinking motor oil, the two fighting with wrenches or the two being joined by a third mechanic who asks, “Is there room for three on this love boat?”Among groups who complained is the Gay & Lesbian Alliance Against Defamation. “Mars needs to apologize for the deplorable actions of its Snickers brand,” said GLAAD President Neil Giuliano in a statement. But not all gay activists object to the ad. Cyd Zeigler, co-founder of Outsports.com, a website for gay sports enthusiasts, says he saw it at a Super Bowl party with 30 gay friends  and no one had a problem with it. “I simply wasn’t offended by it,” Zeigler says. “I just don’t see how a couple of mechanics pulling out chest hair because they kissed is offensive.” Still, he thinks that Masterfoods would be wise to apologize. “They’re a business,” he says. “And no company in a free market is in the business of alienating consumers, intentional or not.” Some marketing experts agree an apology is in order. “They might want to develop some very positive program to show they’re progressive and inclusive,” says Lynn Kettleson, a crisis management expert. The company also might want to run an apologetic national newspaper ad, says Katharine Paine, a public relations consultant. “Then it would be end-of-story.” Masterfoods’ Nathanson is non-committal. “We always look at lessons learned,” she says. “We’ll be doing that with this.”
Maybe because I am a sadist and laughed my a$$ off when they ripped their hair out of their chest (still laughing), I don’t think it is that bad or offensive. What do you think?
I am such a girl, that made me cry! How sweet is that? Who wouldn’t want someone to do that for them?
I am so happy ifilm was able to get her reaction because her reaction cost me my final Kleenex!
