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The NFL found love with Rihanna for the Super Bowl Halftime Show
September 25th, 2022 under Rihanna, Super Bowl. [ Comments: none ]

On Thursday, the NFL announced that they teamed up with Apple Music to sponsor the Super Bowl Halftime Show. Today, we found out who will be singing for their first joint show together.

So get the umbrella-ella-ellas ready because it is Rihanna. Seth Dudowsky, NFL Head of Music, said, “Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.”

They got it right because the new mom is going to hit out of the park. I know that is a baseball term, but it works here.

The Super Bowl airs on February 12th.

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Apple Music scores a touchdown
September 23rd, 2022 under Super Bowl. [ Comments: 10 ]

Pepsi is out. Apple Music is in. As in, the latter is the new sponsor of the Super Bowl Halftime Show.

“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”

It will be interesting to see what musical artists they will get to entertain us on February 12th. I am hoping they can convince Bon Jovi to change their minds, and do music’s most watched night of the year. If not them, then Lizzo!!!

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Arnold Schwarzenegger is Zeus
February 2nd, 2022 under Ads, Arnold Schwarzenegger, Super Bowl. [ Comments: none ]

Arnold Schwarzenegger started his acting career as Hercules, and now he can be ending it as another Mythological Gd. That is because the actor is playing Zeus. Not in a movie, but in a commercial for BMW that is going to air during Super Bowl.

His career has come a long way, and it is fallen so hard. Although he is probably making more money per second for the ad than he makes for a movie. So, his career is still going strong like Zeus.

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Lay’s scores a touchdown with this pre-Super Bowl ad!
January 27th, 2022 under Paul Rudd, Seth Rogen, Super Bowl. [ Comments: none ]

When I was in college, I majored in Advertising. When the teachers asked me, “What is my goal?” I said to them, “I want to have an ad during the Super Bowl.” So, they told me lower expectations before eventually telling me not to go into my major.

Anyways, since then, the commercials during the big game have been more miss than hit. However, Lay’s Potato Chips just won the game way before the kickoff. That is because they released a teaser for their advertisement with Seth Rogen and Paul Rudd.

So that is the state we are in; we are doing commercials for commercials! I love it!

Remember to watch the football game on February 13th to see the full ad.

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The Super Bowl Halftime Show is going to be the shiznit!
September 30th, 2021 under Super Bowl. [ Comments: none ]

NFL/Twitter

The NFL and Pepsi announced today who will be rocking the Super Bowl Halftime Show, and it is quite the lineup. We are all going to be bustin’ a move to Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar on February 13th.

“The opportunity to perform at the Super Bowl Halftime Show, and to do it in my own backyard, will be one of the biggest thrills of my career,” said Dr. Dre. “I’m grateful to JAY-Z, Roc Nation, the NFL, and Pepsi as well as Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar for joining me in what will be an unforgettable cultural moment.”

Together the five of them have 43 Grammys and 22 No. 1 Billboard albums. Take that The Weeknd. He was a snoozefest; they are going to wake us up.

I still haven’t figured out how Lamar fits in with the other GOATs, but I am sure they all need someone they can boss around and get them joints and coffee.

The SBHS airs on NBC. I am surprised they didn’t ask The Voice coaches to do it. Oh, yeah, the last time one of them did it, he left the singing competition a few months later.

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