Did you know that the man who invented the Pringles can had his ashes placed in one of them? That is what happened in 2008, and now the chip company wants to see if you would do the same. And you don’t have to wait until the afterlife to be rewarded.
Pringles is asking their eaters to sign a “Will and Taste-ament” at OnceYouDrop.com between now and 11:59 p.m. ET on October 22nd to commit to their offer. Then, on Halloween, one die-hard fan’s name will be picked out of a coffin, and they will be told that they won a “one-of-a-kind personally engraved precious-metal Pringles urn with a removable lid that mirrors the iconic Pringles can silhouette” and enough Pringles (10,400 cans) to last you for 200 years.
“Pringles has always been about the joy of the unexpected and this campaign takes our ‘Once You Drop’ campaign tagline literally: the pop don’t stop, not even once fans ‘drop'” said Mauricio Jenkins, Salty Snacks Brand & Content Lead, Mars Snacking North America. “Leaning into Halloween’s dark humor and Gen Z’s taste for absurdist storytelling, we’re putting Pringles on the salty side of Halloween and rewarding the ultimate fan in the most lasting way possible — by making the Pringles can part of their legacy.”
Are you willing to sign your remains away to show them your dying- I mean, undying love? I did!
