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Is CBS trying to lose viewers during the Super Bowl? |
| February 19th, 2007 under CBS, Super Bowl. [ Comments: none ]
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|  Katie Couric’s going to the Super Bowl. The "CBS Evening News" anchor will contribute a feature to CBS’ four-hour Super Bowl pregame show on Feb. 4, the network said on Thursday. She will also anchor the evening news from Miami, the site of the big game, on the Friday before the game. There’s precedent at other networks for the news anchors to be involved in sports coverage, including Brian Williams and Couric during NBC’s Olympic broadcasts, said Sean McManus, president of CBS News and Sports. "It is the biggest event of the day and it makes sense for us to showcase what she does before the biggest audience of the year," McManus said. Couric’s evening newscast is in third place in the ratings behind NBC and ABC. She’s tentatively scheduled to do a feature on Pittsburgh Steelers wide receiver Hines Ward and his Korean heritage.
AP
I understand that her show desperately needs viewers, but this is not the place or time to do it. She is like Off Spray to a mosquito when it comes to the average viewer of the Super Bowl. Why should we suffer for CBS’s mistake of hiring her?
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K-Fed’s Super Bowl ad! |
| February 19th, 2007 under Ads, K-Fed, Super Bowl. [ Comments: none ]
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Thanks TGOM!
I love Super Bowl ads and if this is a preview for what’s to come on Sunday…I can’t wait! I don’t understand what the controversy is all about, I think it is funny as all heck!
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Hallmark gives us non-Super Bowlers something to watch during halftime! |
| February 19th, 2007 under Hallmark, Super Bowl. [ Comments: none ]
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This Sunday, as the Super Bowl reaches halftime, the network will call “time out” on its own programming by immediately cutting into its Third Annual Super Sunday “Little House on the Prairie” Marathon to premiere “From The Heart – Favorite Commercials From Hallmark Cards,” a 30-minute salute to the most heartfelt and timeless of Hallmark Cards commercial spots, Sunday, February 4 (check local listings). Hallmark Channel will monitor the Super Bowl and roll the special program across all Time Zones whenever the game’s Halftime ceremonies begin. Iconic performer and four-time Grammy Award-winning singer Engelbert Humperdinck and actress and musical performer extraordinaire Barbara Niven (“One Life to Live”) will host. Other than Pay-Per-View events, Hallmark Channel is the only network to interrupt programming exactly when the Super Bowl halftime begins in order to offer viewers quality counter programming.
Hallmark Channel
I am stocking up on kleenex now because I am going to tune into that special! Hallmark has the most touching commercials, so I can’t wait to see the best of! Smart of Hallmark to come up with an alternative to the Super Bowl because believe it or not not everyone watches the game!
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Do you think was the best Super Bowl ad? |
| February 19th, 2007 under Ads, Super Bowl. [ Comments: none ]
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According to AdWeek that was the most watched ad according to Tivo. I love Carlos Mencia, but that ad was only ok. Maybe it was the most watched ad because so many of the people watching were drinking way too much Bud Light at the time?
BTW was it just me or did it seem like it was mostly CBS ads. I swear it seemed like everytime I heard a commercial it was for CBS?
So what do you think was the best ad during the Super Bowl?
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Super Bowl Snickers’ ad pulled |
| February 19th, 2007 under Ads, Super Bowl. [ Comments: none ]
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While stopping short of a full apology to outraged gays, the maker of Snickers has dumped from TV broadcast and from its website a Super Bowl ad that shows two men who accidentally kiss over a Snickers bar. The ad was killed late Monday after several gay organizations complained to Snickers-maker Masterfoods USA, a division of Mars, that the ad was offensive to gays. “It was never our intent to offend anyone,” says Alice Nathanson, a spokeswoman for Masterfoods USA. She pointed out that the ad scored ninth in USA TODAY’s Ad Meter consumer ranking of Super Bowl ads. But asked if Masterfoods planned a specific apology to gays, she responded, “We’ve done what we can.” The commercial, first aired during Sunday night’s game, showed two car mechanics who accidentally end up mouth to mouth while munching both ends of a Snickers bar. In response to the unexpected kiss, one shouts, “Do something manly.” They each then rip out a handful of their own chest hair. The ad was to be part of a multimedia campaign that Snickers was building around it. The ad directed viewers to a special website where visitors could vote for alternate endings to the hair pulling  including the two drinking motor oil, the two fighting with wrenches or the two being joined by a third mechanic who asks, “Is there room for three on this love boat?”Among groups who complained is the Gay & Lesbian Alliance Against Defamation. “Mars needs to apologize for the deplorable actions of its Snickers brand,” said GLAAD President Neil Giuliano in a statement. But not all gay activists object to the ad. Cyd Zeigler, co-founder of Outsports.com, a website for gay sports enthusiasts, says he saw it at a Super Bowl party with 30 gay friends  and no one had a problem with it. “I simply wasn’t offended by it,” Zeigler says. “I just don’t see how a couple of mechanics pulling out chest hair because they kissed is offensive.” Still, he thinks that Masterfoods would be wise to apologize. “They’re a business,” he says. “And no company in a free market is in the business of alienating consumers, intentional or not.” Some marketing experts agree an apology is in order. “They might want to develop some very positive program to show they’re progressive and inclusive,” says Lynn Kettleson, a crisis management expert. The company also might want to run an apologetic national newspaper ad, says Katharine Paine, a public relations consultant. “Then it would be end-of-story.” Masterfoods’ Nathanson is non-committal. “We always look at lessons learned,” she says. “We’ll be doing that with this.”
USA Today
Maybe because I am a sadist and laughed my a$$ off when they ripped their hair out of their chest (still laughing), I don’t think it is that bad or offensive. What do you think?
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