I thought that Heinz would never be able to top themselves when they decided to team up with ketchup-loving Ed Sheeran.
They still haven’t, but they have come close. That is because the condiment producer reached out to Mustard, the music producer, to see if he would want to collaborate with them. And he said, “Yes!”
“This collab coming to life is a big deal and something that has been decades in the making for me,” says Mustard. “Everyone knows me for my beats and sound, but what they don’t know is that cooking and grilling is a huge part of my life. I’m on the grill every chance I get. I’ve been using HEINZ since I was a kid, so partnering with them is something I’ve always wanted to do.”
Mustard, whose real name is Dijon, has been named Hainz’s Chief Mustard Officer. Coming this summer, he will release his mustard flavor for us to enjoy. Throughout the year, he will be hosting several events to promote his new job.
Hopefully, one of them will be with Sheeran because they go together like ketchup and mustard.
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