Matt Rife recently bought the guardianship of Ed and Lorraine Warren’s home and museum. Therefore, he is going to need money. How is he going to do that?
The comedian got a job playing a lawyer for e.l.f Cosmetics. “The whole campaign cracked me up—Heidi [N Closet] and I had the best time creating it—and it resonates,” said Rife. “I grew up seeing those over-the-top law firm ads, so getting to parody one while backing a brand that actually delivers? That’s a case I’ll always take.”
And I wonder what his verdict is on using their makeup, especially since it is so affordable, with 75% of their products costing less than $10, which is the price of a drink at one of his comedy shows.