Have you ever called Kraft and Macaroni and Cheese that? No, you haven’t. For the last 85 years, you have been calling Kraft Mac & Cheese. Therefore, Kraft is changing the name to the shortened version starting in August.
“We know that people aren’t turning to comfort food as a guilty pleasure, they are positively embracing comfort, saying yes to feeling good, saying yes to caring for themselves,” said Victoria Lee, Kraft Mac & Cheese Brand Manager. “There is a familiar, craveable, positive comfort to Kraft Mac & Cheese that makes it so special and iconic to millions of people across the world and our new look is a reflection of what our brand means to our consumers.”
What do you think of the name change? I am thinking, what took them so long?
