
Every Christmas morning, we wake up early, run straight to the tree, and forget to eat breakfast. Then once the gifts are open, we have to play with them, even though we are starving.
Well, Cinnabon has a solution to our hunger pains. What is it? It is wrapping paper that smells like their store. This way, we can imagine we are eating that sugary, cinnamon gooeyness as we figure out how to put coal in our crazy aunt’s bed because she made us the dreaded fruit cake again.
That is just one of the benefits of using it. The other is, I am that shitty aunt who brings fruitcake. So imagine how much less shitty that gift would be if you smelled Cinnabon before you saw what was inside?
“The holiday season is all about celebrating traditions while also creating new memories, and Cinnabon has been a part of those cherished moments for 40 years now,” said Urvi Patel, Chief Brand Officer at Cinnabon. “The scent of our cinnamon rolls is a powerful source of nostalgia, synonymous with mall culture. This year, we wanted to take that iconic and beloved scent and roll it directly into the magic of gift-giving – allowing fans to unbox the wow, making Cinnabon a cultural touchstone not just in taste, but in the entire sensory experience of the holidays.”
You can get a 2-pack of the wrapping paper that smells good enough to eat for just $8.99 while supplies last!
And I think my family would prefer that I use that over the unscented wrapping I am going to spray with fart spray. I am just trying to make that fruitcake look better in any way I can.