CNW Group/Boston Pizza International Inc.
It has been 32 years since a Canadian hockey team won an NHL Championship. Boston Pizza wants them to bring the Stanley Cup up north before the tariffs kick in. Actually, they want their ice men to win!
So the pizza joint is releasing an air freshener to manifest a Canadian win. Champion Room Spray blends notes of bubbly champagne, Canadian lager, used hockey pucks, and the undeniable musk of sweaty hockey gear. I don’t know what those scents smell like, but I need a bottle.
“It’s been a long 32 years without a win north of the border,” says James Kawalecki, VP Marketing, Boston Pizza International. “Canadian hockey fans have followed every superstition and ritual to end our drought but it’s time we do something different. This year, we need to break the cycle and field-of-dreams the win.”
So let’s go Montreal Canadiens Toronto Maple Leafs, Vancouver Canucks, Edmonton Oilers, Calgary Flames, Ottawa Senators, and Winnipeg Jets! It is time to reclaim your title and piss off that orange guy in the White House.
Although if they win, he might ban them from coming to the States to play in future games.
The room spray is only available at four Canadian locations. Front and John, Cityplace, Ice District, and Kanata, for a limited time.
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