Back during the Golden Age of television, commercials were live all the time, now that is never the case. That is until yesterday when during A Christmas Story: Live, Fox aired the first-ever live television commercial for a feature film. That film is the musical The Greatest Showman, and the show’s stars, Hugh Jackman, Zac Efron and Zendaya, sang and danced along with a dozen performers to the movie’s tune Come Alive. Was it worth it? Hell-freaking-yeah! I am sure even more people are going to run out and see it this Wednesday when the film goes from a small scene live ad to an enjoyable feature on the big screen.
