Seriously? OMG! WTF? » Quibi lasted as long as its videos
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[ # ] Quibi lasted as long as its videos
October 21st, 2020 under Quibi


The good thing about Quibi is that we got a revival of Reno 911 out of it. The bad thing is we what they did to Princess Bride. Therefore Inigo Montoya said to them, “Hello! My Name is Inigo Montoya. You killed my father. Prepare to die.” And now they are dead.

After just six months of being in business, they are shutting down. Even though they raised $1.75 billion and spent $63 million in advertising, they ran into a lot of problems. They were competing newbies against Disney+, Peacock, and HBO Max with extensive libraries. Then they launched at the beginning of the pandemic. My problem, which is why I never tried them for free, is they were not available on Amazon Fire. If I couldn’t get it on my TV, I didn’t want it. I was saving my tablet for full-length movies and TV shows. I don’t want to watch anything on my phone.

I was not alone. With all the money they spent on publicity, they only got 2 million subscribers. That was over 5 million less than they needed, according to Variety.

“While we have enough capital to continue operating for a significant period of time, we made the difficult decision to wind down the business, return cash to our shareholders, and say goodbye to our talented colleagues with grace,” said Meg Whitman, co-founder, in the statement. “We continue to believe that there is an attractive market for premium, short-form content. Over the coming months we will be working hard to find buyers for these valuable assets who can leverage them to their full potential.”

Will you miss it? Or did you not even know it existed?

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