When I was a kid, I used to love opening a box of Frosted Flakes or Froot Loops so I could get the toy at the bottom of the box. However, the cereal companies discontinued that joy about a decade ago.
That was then. Now, Kellogg’s is bringing the toys back for a limited time to promote the new Toy Story movie with Woody, Buzz Lightyear, and Jessie spoon figurines.
“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most – and breakfast is a big part of that,” said Laura Newman, VP Brand Marketing at WK Kellogg Co. “Bringing toys back inside the box reintroduces that sense of discovery through a simple, screen-free moment of play that parents can now share with their own kids. Collaborating with Toy Story 5, which explores the role of toys in a tech-driven world, made this moment even more meaningful.”
The limited-edition cereal boxes will be available starting on April 26th, and Toy Story 5 comes to theaters on June 19th!
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