Joe Jonas’ new song takes the cake, and not by the ocean. The middle Jonas Brother is the face of Kenneth Cole’s new cologne, Inspire. And he was inspired to write a song to promote it.
“Fragrance campaigns have a history of feeling very serious and very sexy, so naturally we decided to take that very seriously,” said Jonas. “Kenneth Cole really let me have fun with this and make it feel like me. We took everything you expect from a fragrance campaign and pushed it a little further. I love how it turned out, and most importantly, INSPIRE smells really good.”
So good that his song claims that women will want to sleep with the men who wear it. And he might not be wrong. I have done unthinkable things with men who wore a certain cologne, but that is another story.
Back to Inspire, what is its enticing scent that will make men impossible to resist? The combination is: Top: Bergamot, Lemon, Grapefruit; Middle: Rosemary, Cypress, Black Pepper; and Base: Cedarwood, Oakmoss, Amber.
So men, as Joe and the Joe Jonas Choir sing, if you want to get laid tonight, run out and buy Kenneth Cole’s Inspire, which is available in stores and online at Nordstrom Rack.
However, you might not want to follow his advice and spray it on your underwear because it could set your balls on fire. And that will most likely kill the mood for you. But it would turn me on because I am a sadist.
