Jimmy Kimmel Live was nearly cancelled a few months ago, and his future beyond next year is uncertain. Therefore, his yummy sidekick, Guillermo, needs to find a new way to make money. And he has.
The Mexican immigrant is living the American Dream and selling Salsa in three different levels of heat intensity.
Mild Guillermo may be one of the most caliente men on television, but he understands that not everyone can take that much heat. Mild delivers farm-fresh flavor with just a whisper of fuego. Because non-spicies are people too (probably).
Medium Not too hot. Not too mild. Just right. Made with chopped tomatoes, lime juice, cilantro, and un poquito jalapeño. The kind of salsa that’ll tickle your mustache a little and gets you dancing like Guillermo after a shot of tequila.
Hot Deciding between heat and flavor? Por qué no los dos? Guillermo’s Hot Salsa turns up the heat with habañero for a kick spicier than a telenovela and a taste that’s just as delicious.
“I dreamed about this salsa back in 2003,” said Guillermo Rodriguez. “Now you can eat my American dream. It’s made with beautiful ingredients that everyone can pronounce.”
Those ingredients, chopped tomatoes, lime juice, onions, cilantro, and peppers, are the same that his abuela used when she made it for him.
Guillermo’s Salsa is available at Costco starting today and will be sold in other stores in the future.
