Seriously? OMG! WTF? » Jimmy Kimmel Live! adding live ads next month!
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[ # ] Jimmy Kimmel Live! adding live ads next month!
April 14th, 2008 under Jimmy Kimmel

(The Costco ad starts at 2:50 in)

Jimmy Kimmel Live! will be incorporating live ads into the show every night according to AdWeek. Kimmel is bringing back live ads in May, something that went away in the ’70s when shows went from being live to being on tape.
Advertisers are looking for a new way to beat DVR and TiVo users, so they are hoping that by making the ads seem like part of the show that people will think it is a skit and not an ad.
ABC has not announced who will be advertising live on the show starting in mid-May, but they did confirm the news to me that they will be doing live ads! I can’t wait to see what Uncle Frank, Guillermo, Veatrice and Aunt Chippy will be selling us and how! You know it is going be hysterical and make you want to go out and by whatever they are selling.
Side note: Now that I know that Jimmy Kimmel shops at my Costco on Saturdays, I started going on Sundays and I have been able to sample the samples again!!!


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