One of the things that Jessica Simpson is most famous for is thinking that Chicken of the Sea is made with chicken and not tuna.
Since that declaration on Newlyweds in the early 2000s, the tuna company has used her in their ads. And this time, they asked the singer to put her take on their classic jingle.
“We couldn’t imagine a better partner than Jessica Simpson to revamp our brand’s beloved jingle,” says Griffin Raasch, Director of Marketing at Chicken of the Sea. “And this felt like the perfect moment to announce our newest tuna packet made in partnership with Frank’s RedHot®. We’re excited to expand our on-the-go lineup and get this new offering directly into the hands of our consumers.”
What is hotter: Simpson’s reimagination or the new flavor? I say it is a tie.
