Seriously? OMG! WTF?

Last week, Guy Fieri debuted his salesman look for his 58th birthday. Today, we found out why he went from bad ass chef to nerdy 9-5er.

Fieri, as I suspected, did it for a Super Bowl commercial. Appliance maker Bosch hired him to be in their ad on February 8th, and gave him the look.

Why? That we will have to wait to find out.

But we did find out he was wearing a wig that he told People took two hours to put on.