A few months ago, e.l.f Cosmetics launched a limited-edition dill-flavored Glow Reviver Melting Lip Balm, and people went dill-arious for it. So, they are bringing it back, along with two new flavors.
- The Real Dill: A return of the original sharp, classic, and unapologetically pickle-forward with a sheer green shade
- e.l.f. von Dill: Nodding to German pickle fans, a light and fresh balance of sweet, salty and tangy paired with a glossy pearl finish
- Spicy Lil’ Dill: New plumping formula innovation that packs a hot and spicy kick with a deep red sheen
“When our community speaks, we listen. With our first launch of our pickle flavored Glow Reviver Melting Lip Balm, we popped the lid on a new wave of fandom,” said Laurie Lam, Chief Brand Officer of e.l.f. Cosmetics. “We moved at e.l.f. speed to bring our community more of what they love. Within weeks of our first drop, our teams were testing new flavors and ramped up our innovation pipeline to meet this cultural craving. And as we learned in real-time the depth of passion out there for pickles, it was an opportunity to stretch further to produce something like with the plumping formula in Spicy Lil’ Dill. We are here answering the call for more fans to get in on the fun.”
You can buy the dill-icious lip balms online now, and they will be available in Ulta stores starting on Monday.
Since I love pickles, I am going to try them all. Which one are you going to try?
