Against repeats on CBS, NBC opened the week on a winning note, with a first-place finish in the overnights, total viewers and adults 18-49. NBC’s Deal or No Deal (which will benefit by being removed from the Thursday 9 p.m. hour) kicked-off with a dominant 10.1/15 in the overnights, 16.84 million viewers and a 4.8/13 among adults 18-49, followed by Heroes at an above-average (and also first-place) 9.7/14 in the overnights, 14.74 million viewers and a 6.4/15 among adults 18-49. Although a 10 p.m. airing of Tuesday drama Friday Night Lights (Overnights: #2, 5.7/10; Viewers: #2, 8.29 million; A18-49: #2, 3.5/ 9) dipped from Heroes by a considerable 41 percent in the overnights, 6.45 million viewers and 45 percent among adults 18-49, there were two pieces of positive news.
1) Friday Night Lights increased from its most recent Tuesday 8 p.m. airing (Overnights: 4.0/ 6; Viewers: 6.27 million; A18-49: 2.6/ 7 on Oct. 24) by 42 percent in the overnights, 2.02 million viewers and 52 percent among adults 18-49.
2) Friday Night Lights increased from the most recent performance of regularly scheduled occupant Studio 60 (Overnights: 6.3/10; Viewers: 7.72 million; A18-49: 3.2/ 8 on Oct. 23) by 570,000 viewers and 9 percent among adults 18-49.
While the retention could have certainly been better out of Heroes, NBC may want to consider another Monday 10 p.m. airing of Friday Night Lights in place of Studio 60 (which has not been officially canceled).
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I have to admit I am finally getting used to Friday Night Lights.
