The MCU marketing team’s force is strong with Deadpool & Wolverine. So far, they have teamed up with Heinz and Jack in the Box, and now they have joined forces with DiGiorno Pizza for four pizzas that were inspired by the film that comes out on Friday.
The Wade Special: A sweet and salty combo not just for mercs, made with pineapple and black olives to pay homage to Wade Wilson’s pizza in the first movie.
Gimme Chimi: A chimichanga-inspired pizza that is a fiesta for your tastebuds and topped with spicy cumin sauce, beef topping, jalapeno, and cheddar & mozzarella cheeses.
Spicy Wolvie Pie: Crafted with Wolverine and other meat lovers in mind, this pie is stacked with pepperoni, chorizo and bacon.
Maximum Pep: Made with maximum flavor and zero regrets – just like Deadpool’s decisions – Maximum Pep is piled high with sliced and diced pepperoni.
They will only be available for a limited time, so don’t wait too long to try one of the four.
A few weeks ago, I wondered why no condiment company teamed up with Deadpool and Wolverine to turn the unlikely superhero into ketchup and mustard. And I guess Heinz read my mind because that is what they are doing.
“After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and HEINZ Ketchup & Mustard – we knew we had to team up with the film,” says Lizzy Goodman, Brand Communications Manager for HEINZ U.S. at The Kraft Heinz Company. “Once we made that connection – we couldn’t unsee it – as these similarities go beyond color. One’s sweet, one’s zesty. Everybody has a favorite, but really, they’re better together. And most importantly, whether at the movie theater or a cookout, both duos play starring roles in an epic summer.”
A limited amount of the iconic duo of condiments will be available on Heinz’s social media over the next few weeks.
Deadpool and Wolverine is coming out on July 26th, and the studio is going full out to promote the movie.
Yesterday, they ran a commercial during the season premiere of The Bachelorette because it is their target audience.
Actually, it isn’t. So how are Ryan Reynolds and Hugh Jackman going to get the dating show’s demographic to go to the theaters to see it? Deadpool highlighted Wolverine’s best asset. Not his claws, but his sexy tush! And now, I will be there to see it on day two in honor of his two cheeks!
