There are so many award shows these days, that you can’t watch all of them. Therefore, their ratings are down and too costly for the networks. Therefore, it makes sense that broadcast would want to part ways with them, and streaming would want to pick them up.
Case in point, Amazon Prine Video announced today that they will be airing the Academy of Country Music Awards starting in 2022.
“We’re excited to continue to expand our content offerings for Prime Video customers by being the exclusive home for the Academy of Country Music Awards in 2022 and honoring the best in country music,” said Vernon Sanders, co-head of television, Amazon Studios. “Reaching this milestone with our partners at the Academy of Country Music and MRC as the first major awards show to be livestreamed speaks to our dedication and commitment to continue to both entertain and innovate for our audience.”
I have a feeling we will be getting a lot of concert events leading up to the ACMs. So it is a win/win for everyone but CBS, who used to air the ACMs.
I believe that if this does well, other award shows will do the same. I wouldn’t be surprised if the Golden Globes return that they will go Netflix. And ABC can start moving their shows to Disney+. Well, all of them but the Oscars.
