When Luke Bryan isn’t playing concerts, writing music, or being a judge on American Idol, he is wearing Jockey. Therefore, the apparel company asked him to be their new torso, and he said yes.
While he isn’t modeling their bikini briefs just yet, he is wearing their T-shirt. He says, “It’s so iconic in American culture. It doesn’t matter how you wear it or what you throw on top of it, it just works. When I’m on stage, I see it everywhere in the crowd. It never goes out of style.”
His wife, who is also part of the campaign, feels that “What I love about Jockey, probably the best thing is their classic white T-shirt because girls can rock it, boys can, too.” Caroline Bryan added, “I have some that I just tie on the side and throw on a hat and cute shoes, and you’re good to go. It’s easy.”
Along with wearing their threads, the couple will also serve as ambassadors for the Jockey Being Family Foundation, Ltd. (JBF). The foundation helps with post-adoptive resources and support. Something the Bryans sadly know about because they adopted his two nieces and his nephew when their father died seven years after Luke’s sister.
When are we going to see him doing the spread in a spread for their boxers instead of for their cozy pajamas and relaxing loungewear to comforting thermals and, of course, the iconic Jockey® Classic T-shirt? We want skin! Give him One margarita, two margarita, three margarita, shot, and I am sure he will do it.
