
Have you ever said to yourself that you wish Pop-Tarts and Liquid Death would come together to create a pastry to die for? Well, wishes do come true.
Inspired by Liquid Death’s Squeezed to Death Orange soda-flavored sparkling water, Squeezed to Death Frosted Orange toaster pastry pairs citrus-flavored jam with a unique golden-orange crust.
“Pop-Tarts has always made room for a little fun with flavor, and our partnerships let us take that spirit somewhere unexpected and give fans a fresh twist on a familiar favorite,” said Kim Holowiak, Director of Growth & Marketing, Pop-Tarts. “Limited-time collaborations, like this one with Liquid Death, offer a new way to experience both brands. Squeezed to Death Frosted Orange is bright, citrusy and unmistakably Pop-Tarts, with just enough Liquid Death attitude to make having a bad morning feel like a very good idea.”
This limited-edition Pop-Tart will be popping up in stores next month.