Back in 1992, Cindy Crawford shot a Pepsi commercial for the Super Bowl, and it is one of the most iconic ads of all time. In fact, she shot it two more times in 2002 and 2018.
That was then. Now, there is a new person wearing a white tank and short jean shorts, and her, I mean his name is Jelly Roll.
The Country singer recreated the ad for Zevia, which was produced by Ryan Reynold’s advertising company, Maximum Effort.
“Our strategy is to make the Zevia brand as anti-artificial as our products, and stand out by entertaining people while cutting through culture and the clutter of the category,” said Kirsten Suarez, Chief Marketing Officer of Zevia. “Jelly Roll was the perfect partner for this idea because not only is he a charming superstar with broad appeal, he is also so genuinely real, and open about his own personal health journey.”
They definitely made the right choice because no one does a mannequin pose better than Jelly Roll.
On that note. The commercial debuted during American Idol’s season premiere yesterday. Roll will be an Artist in Residence later this season.
