Seriously? OMG! WTF?

Following an encouraging perfomance Thursday night, NBC has picked up a full season of the Lorne Michaels laffer "30 Rock." Skein, which stars Tina Fey and Alec Baldwin, was the last remaining Peacock bubble skein. While NBC brass liked the show creatively, execs wanted to see how it performed last night in its new 9:30 Thursday timeslot behind "Scrubs." Prelim Nielsen numbers have "Rock" scoring its best adults 18-49 rating yet, up 25 % from its week-ago numbers.

Variety 

Shame no one else does