
Beer and chips have been going together since men started skipping church to watch sports. So, it would make sense that someone would mash the two flavors up into one treat. But no one has done that.
That is, until now, because Pringles teamed up with Miller Lite for beer-inspired barbecue flavored potato chips.
- Pringles® x Miller Lite Beer Can Chicken deliciously combines the flavor of savory roasted chicken complete with notes of garlic and onion with the authentic flavor of the Original Light Beer.
- Pringles® x Miller Lite Grilled Beer Brat has that smokey grilled brat flavor you know and love, with notes of black pepper, caramelized onion and brown spice. The authentic flavor of the Original Light Beer comes through in a hoppy, malt beer aroma.
“Whether or not you’re a grill-master, who doesn’t enjoy a beer and crisps as a summer snack?” said Ann Legan, VP of Marketing, Miller Family of Brands. “We know fans already infuse Miller Lite’s iconic flavor into grilled staples, so bringing those same flavors into an ultimate savory snack with Pringles felt like a seamless fit for fans to snack on at their backyard barbecues this summer. We hope our fans everywhere get the chance to try them.”
I love a good flavor combination, but I am not entirely sold on this. Are you going to try a tube?
The Miller Lite X Pringles will hit retailer shelves in May.
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