Seriously? OMG! WTF?

https://www.youtube.com/watch?v=UCLlr9BNBtM
The other day when Willie Geist was introducing the Unbreakable Kimmy Schmidt on Today, and he mispronounced the last word of the title. He left out the c, the m and the d, so instead he said one of the 7 words you can’t say on broadcast TV.
In his defense, it was bound to happen. I mean not only does it rhyme with the curse word, you can spell Schmidt without sh!t.