Read this before watching:
The reporter in this video, Stephanie (Newschannel 4 in Kansas City), had been at the station several months when asked to do a live news tease for her story. It was a story about special parking spaces for pregnant women at a local grocery chain. She said, “How do I do that?” So her producer said, “You know… you give the viewer just enough of the story to make him want to stay tuned and learn more about it. Stephanie still didn’t understand. So her producer explained it this way, “It’s like putting a carrot in front of a horse. You LEAD the viewer into your story.” Stephanie said, “Ooooooh. I get it.” And that was the last exchange, until it was time, and BOOM – she had gone INTO the grocery store, borrowed a carrot, taking the instructions literally.
She needs to be on a network so we can all enjoy her brilliance!!!
