Last week, Meg Ryan and new to Instagram, Billy Crystal posted a photo that looked like the ending of their 1989 movie When Harry Met Sally and teased that something “iconic” was in the works.
Today, we found it what it was. What is it? A Hellman’s commercial which will air during the second quarter of the Super Bowl.
In the advertisement, the actors go back to Katz’s Deli, and Ryan eats a turkey sandwich. At first, it does nothing for her. But then she adds Hellman’s mayonnaise to it, and she has another orgasm! However, unlike the last one, Crystal says, “This one’s real!”
I am surprised Hellman’s went there because I always think of them as a wholesome company! It’s nice to see they have a naughty side. Because, after all, you cannot say condiment without saying condom!
And that is why my advertising teachers told me not to go into advertising—the bad sexual jokes.
Side note: I wonder how Rob Reiner feels about Sydney Sweeney saying the line his mom did in the film he directed.
Finally, we all figured out that it was going to be a Super Bowl ad. But who did you think they were going to promote?
One more thing. Katz’s Deli teamed up with Hellman’s to release a “What She’s Having” Sandwich Package, which includes 1lb hand-carved turkey breast, half loaf deli rye bread (approx 16 slices), squeeze bottle of Hellman’s mayonnaise, 1lb Swiss cheese, 1 quart Katz’s half-sour (new) pickles, 1lb hand-carved juicy pastrami, 8oz deli mustard, and 1 old-world chocolate babka for dessert. Does it sound like something you would like to have by game day, then you need to order it by February 9th. And for $120, it’s a bargain!
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