Turner Broadcasting System will pay as much as $2 million to Boston-area authorities to settle claims following last week's bomb scare in the Hub. The money includes $1 million to Boston and neighboring cities Somerville and Cambridge, plus the MBTA, Massport, state police and the U.S. Coast Guard to cover for the costs of responding to the incidents. Turner will pay another $1 million to Boston, Somerville, Cambridge and the state to fund homeland-security awareness programs and other initiatives. This will settle all civil and criminal liability for Turner and its guerrilla marketing agency, Interference Inc. Monday's settlement closes the book on a marketing campaign for Cartoon Network's Adult Swim series "Aqua Teen Hunger Force" that was mistaken Wednesday for a plot to bomb bridges, roads and other infrastructure in Boston, Somerville and Cambridge. In a statement Monday that was mandated by the settlement. Turner and Interference Inc. took full responsibility and apologized for the marketing tactic and the trouble it caused.
Reuters
I wonder how many people lost their jobs over this bad idea?
