On Friday, I posted a photo of the Burger King King looking like he was fired as their mascot after 21 years. Yesterday, BK’s President, Tom Curtis, confirmed that the creepy alliteration was no longer part of the company he has been with since 2004.
So who is the new Burger King? I am! You are! And everyone else is! But him. The Home of the Whopper has a new campaign, and it is “There’s A New King, and It’s You.”
“When creating ‘There’s a new king, and it’s you’ we knew for sure: this can’t just be another ad campaign. It needs to document the real, years long, story of co-creating the future of Burger King with Guests.” said Matt McNulty, EVP and Ben Pfutzenreuter, Executive Creative Director of OKRP. “Whether that’s giving out the President’s phone number so guests could call him directly, innovating new packaging, processes, or even just better mayo based on their feedback, telling that story had to feel real, transparent, and human. Because it is.”
Slowly, they are bringing Burger King back to its former glory. Therefore, they changed up the Whopper’s bun, and it now comes in a box instead of being wrapped. They are also working on the fries. And this is just the beginning of the changes to make it better. If you have any more ideas, text or call Curtis at (305) 874-0520.
To me, firing the King was the best thing he ever could have done because he was more suited for a Horror movie than commercials during them. Now, I won’t be having any more nightmares about him.
