A year ago, Sabrina Carpenter was all about Espresso. But now she is all about Johnnie Walker Scotch. So the alcoholic company signed a multi-year partnership with the singer.
The partnership marks the first verse of Johnnie Walker’s plans to collaborate with progressive voices in music to tell their unique stories of progress, and shape the future of how and where people can enjoy Johnnie Walker Black Label. Timed to the release of Carpenter’s highly anticipated new album, Man’s Best Friend, the Johnnie Walker x Sabrina Carpenter partnership will offer fans of legal drinking age Sabrina’s take on her favorite classic whisky cocktails, and album-inspired content that reflects the confident, playful spirit of her new sound.
“Johnnie Walker has evolved through generations to become the modern icon it is today, and Sabrina is on a similar path with Man’s Best Friend, stepping into a more confident, self-assured chapter while keeping her signature charm,” said JJ Stratford, director and video artist. “In developing this campaign, we nodded to the golden age of spirits advertising, then layered in Sabrina’s bold yet timeless aesthetic, clever humor, and a modern wink to make it unmistakably her own.”
Fans over 21 can try Sabrina’s signature Johnnie Walker Black Label cocktails, including a Manhattan, a whisky sour, and a whisky highball at select dates of her Short n’ Sweet Tour.
Carpenter’s album Man’s Best Friend was released today to positive reviews from critics and fans alike.
