In 2020, Warner Bros. launched HBO Max, and then in 2022, they shortened the streaming service’s name to just Max. Today, they announced they are going back to HBO Max.
Casey Bloys, Chairman and CEO of HBO and Max Content, said, “With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognized as unique and, to steal a line we always said at HBO, worth paying for.”
And when will David Zaslav start paying for all of the stupid mistakes he makes?
And when is Freeform going back to ABC Family and Syfy to Sci-Fi? What I am trying to change is that rebranding never works. We are too lazy to learn anything new.
