One of the most annoying and mocked commercials on TV right now is Jennifer Lopez’s My World ad for Fiat and it reportedly has been faked. The singer/actress/American Idol judge is said to have not gone back to The Bronx to shoot the commercial, but instead double drove around The Block for her while J-Lo shot her scenes in Los Angeles according to The Smoking Gun.
As a girl from Da Bronx who majored in Advertising, I say if this is true the ad should be pulled immediately for deceptive advertising.
BTW did anyone actually want to buy a Fiat after they saw the J-Lo ads? I know for me it had the opposite effect.
UPDATE: A rep for Jennifer Lopez confirms to The NY Post that she did not go back to The Bronx to shoot the Fiat commercial. Mark Young said, “Her portion was filmed in Los Angeles,†he added, “I don’t see a problem. There are many cases where films are done the same way.†He might not, but that was the point of the whole commercial. If she couldn’t get back to the hood, then why didn’t they just shoot it in LA instead of faking that she was in NYC.
A rep for Fiat also confirmed that it was shot in LA by saying, “We took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule…One does not need to be in a specific location to be inspired or continue to be inspired.†Ummm, but the ad made it seem like a specific location was the reason that a person found their inspiration. Just saying.
