So companies send out press releases to all the news stations, hoping that maybe 1 or 2 or 10 will pick up what their publicizing. Sometimes they get lucky and more than 10 stations pick up the story for their newscasts. Then Conan O’Brien gets luckier if the 1 or 2 or 10 stations who pick it up don’t change the copy from the release. To see why I say that, press play and watch the video 1 or 2 or maybe 10 times.