https://www.youtube.com/watch?v=LGwIc0qoZ7E
For some reason, CBS and Pepsi think that The Weeknd is going to be an exciting halftime show at the Super Bowl this year. As with Maroon 5 and Coldplay, they are wrong.
Therefore, it looks like Pepsi is going to invest heavily into it, instead of in commercials during the football game.
Todd Kaplan, Pepsi’s vice president of marketing, told Varietys, “we are going to double down on our existing 12 minutes in the Pepsi Super Bowl Halftime Show in the middle of the Super Bowl, and we are going to build it out like we have never built it out before.”
What that means, we will find out on February 7th. That is if we don’t fall asleep during his performance. It is not that his music is boring. It is just that it is not right for this stage. There is nothing about it that pumps you up. It is just too mellow. It goes better with pot and ecstasy than beer.
