For you to stand out in an industry like the casino that’s expected to exceed $328.48 billion, you must be very innovative. Of course, you don’t just want to start a business that fails after a short while just because it isn’t appealing to customers. This is why online casinos are turning to more engaging ways to help them attract and retain as many players as possible.
Let’s take the Betway app, for instance. All you need to do to access gambling entertainment is simply tap your mobile phone, and you’ll be good to go. It is responsive, ensuring you can seamlessly gamble on any device, whether small or large. Reading on, you will understand how operators are using such features and many others to stay ahead.
Aligning with modern preferences
We have already hinted at how responsive applications like the Betway app are becoming the norm in this sector. Responsive designs are simply apps or websites that work well on multiple screens without pinching or zooming. According to BusinessDasher, 62% of businesses have witnessed increased sales because of such designs.
As if that’s not enough, responsive designs are believed to have 11% higher conversions than non-responsive ones. And since everyone in this sector is working hard to attract the most players, this design approach can help. Plus, a considerable number of players won’t return to a site that does not work well on small devices.
Remember, most modern players are multiscreen consumers and would sometimes want to gamble using their mobiles. In fact, some experts suggest that mobile gambling accounts for 80% of the industry in most countries. As an operator seeking to improve your relevance, this is not a statistic you want to ignore.
Imagine the pain of having to struggle with tiny texts or disproportionate images just because you switched to a different gaming device. Of course, you won’t like such an experience and may never return to such a platform. And now that such experiences can injure your brand reputation, implementing a responsive approach can help improve your appeal. Interestingly, about 75% of users may judge your brand as credible just because of web design.
Focusing on customer experience
It shouldn’t come as a surprise that, according to Zendesk, 90% of businesses have made customer experience their primary focus. Modern consumers, including gamblers, have become more discerning, such that offering negative experiences can draw most of them away. Looking at the statistics, PWC suggests that 32% will leave a favorite brand after just one bad encounter.
No wonder platforms like the Betway app have not ceased to diversify their product offerings. This ensures you can comfortably switch between different genres without needing to search for another gambling platform. And besides diversifying casino products, most of these platforms are integrating other features like betting and live streaming to increase their reach.
For a gambler who loves sports betting, you won’t need to get another platform to place wagers. This all-in-one experience helps players to stay more connected on a platform, which may result in better business performance.
Although it sounds simple, diversifying payment methods is another way online casinos are improving their appeal. For instance, if you click on the Betway app, you will see not less than three payment options. This is important because it helps online casinos to cater to multiple preferences.
Surprisingly, according to PYMNTS.com, 70% of consumers will very likely transact with a brand if their preferred payment method is available. Therefore, to cater to this preference, you want to ensure your platform has as many payment options as possible.
Taking advantage of celebrities
Well, as much as there is a prevalent debate on whether celebrity endorsements really work, you can’t ignore the power of these figures. Just recently, Statista published an article claiming that about 45% of Gen Z consumers bought products from influencer or celebrity brands in 2024.
Compared to receiving information directly from a brand, Marketing Dive suggests that 69% of buyers trust influencers, family and so on. Plus, given that celebrities normally have massive followership, partnering with them can increase and widen audience reach. Don’t forget that these individuals can attract and engage audiences in ways that traditional marketing simply cannot.
For instance, the Betway app can partner with a well-known figure and create a buzz that could lead to increased player acquisition and long-term loyalty. These partnerships can also strengthen brand credibility. Think of it this way: Someone you really trust endorses a brand that you weren’t sure about. There is a high chance that you will begin transacting simply because your trusted friend has recommended it.
At a time when consumers must trust a brand before transacting, implementing this approach can really help online casinos reach many players.
Our final word
With competition increasing in the casino industry, you want to implement innovative measures that can help you stay ahead of the curve. This is why many online casinos are paying attention to changing consumer preferences to improve their relevance.
For instance, responsive applications like the Betway app have become a common way through which these platforms are increasing their reach among mobile users.
There has also been a greater focus on customer experience, where platforms are diversifying their product offerings and payment methods. Since the industry is becoming more innovative, operators will keep reinventing ways of attracting and retaining players.
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