How bad is G.I. Joe: Rise of the Cobra? Well Paramount has decided not to show the movies to critics before it is released on Friday. Traditionally there are two reasons why a studio doesn’t screen the movie to critics…1. It is that f*cking back or 2. It’s a Steven Spielberg flick. Here is the excuse that the studio gave to AP for why they aren’t showing the movie to reviewers…
Instead, the studio says it’s intentionally aiming the movie at the heartland, at cities and audiences outside the entertainment vortexes of New York and Los Angeles. Paramount held a screening Friday for 1,000 military service members and their families at Andrews Air Force Base; it’s also focusing marketing efforts in places like Kansas City, Charlotte, N.C., and Columbus, Ohio.
Interesting spin to say why they aren’t showing the movie to the critics that will certainly trash it, but I think by not screening it is worse. No matter what any critic would’ve said, this movie will still do well because…1. It’s a d!ck flick and 2. There’s nothing else out there.
