Just like many people around the nation, Hoover is pissed at ABC for cancelling All My Children and One Life to Live so they are pulling their ads from the network.
The vacuum company posted the below message on their Facebook:
To all the loyal ABC soap fans,
I want you to know from me personally that we hear you loud and clear. My wife and mother are both passionate viewers of All My Children and One Life to Live, as are many of my colleagues here at Hoover. We were and are as disappointed with this news as you are.
In fact, we will discontinue our advertising with ABC this Friday, 4/22. We’re making every attempt to pull our spots from these programs sooner.
Because we feel that’s not enough, we also want to help get your voice heard with ABC. So, we’ve set up a special email address, [email protected], to help pull together the mass emotional outpouring of support for our beloved ABC soaps and get it to our contacts at ABC. Please, send your emails to us at [email protected], and we’ll get every, single last one of them to ABC.
We’re 150% committed to doing what matters most to you – so if there’s anything else we can do to help or you have any ideas, please email this address, and we will respond to you personally.
Thank you for standing up for what matters to you! We need more of that in this world.
Brian Kirkendall
Vice President of Marketing
Hoover
I am so glad I only buy Hoover and will continue to do so after this statement. I hope that more companies stand up to ABC and tell them they made a mistake. No matter how loud soap fans scream, it is just a whisper as compared to how loud advertisers can yell. So keep yelling because the consumers are listening!!!
