Hallmark Channel for the first time since it’s launch in 2001, is revamping their image. Starting today Hallmark Channel will introduce a new on-air look and campaign with the new tagline, “Make Yourself at Home,†reinforcing the network’s reputation as a destination for quality, family-friendly programming where viewers can get comfortable and tune-in for great stories. The new on-air campaign will be seen in every daypart and will include new music, new graphics, new colors, and, of note, creative and engaging uses of the letter “H†that capture “happy,†“humorous†and touching moments of family life, at “home†– both in celebration and in everyday activities. If you click on the photo, you will see a sample spot of what Hallmark is doing! So far I am loving it and it does make me at home, what about you?
