CBS announced today that it picked up The Drew Barrymore Show for a third season, but there are going to be some big changes.
The biggest one being that her one-hour show will now be two half hour ones that can feel like a full hour if need be. Does that make sense?
Starting the fall, CBS is explanding their morning news until 9:30a. The last half hour will let the local channels do their own news broadcast. If they want, they can air one of Barrymore’s 30 minutes there or hold it until later.
“Stations have always had a finite amount of shelf space, so we’re evolving the syndication model to meet the needs of our partners,” Steve LoCascio, President of CBS Media Ventures said. “We could not be happier to continue our relationship with CBS Stations and our other station partners to deliver more of ‘The Drew Barrymore Show’ through this innovative new idea. From Drew’s unique take on everyday news to headline-generating celebrity interviews to lifestyle how-tos, Drew is a force of nature who has brought a fresh optimistic viewpoint to daytime television. We love having her as part of the CBS family.”
It will be interesting to see how it all plays out. Will the networks split her show up, or will they air the talk show as a full hour. If they do that, then what happens with extra half hour they now have to fill? We will find out soon enough.
