Idina Menzel shared a photo of herself looking like her makeup artist’s hands were frozen when they put on her face powder. What is the dealio? It is a method called baking, where you let powder stay on your face for a few minutes to help set the base foundation and concealer. When the time is up, you remove it and get a flawless finish. But for those 5 minutes, you look like you have never put on makeup before and have no idea what you are doing.