Crayola is doing something that they have never done in their 122-year history. What is it? They are bringing back retired crayons.
The eight crayon colors being rescued from the assisted living home for a limited time are Dandelion, retired in 2017, Blizzard Blue, Magic Mint, and Mulberry, retired in 2003, Orange Red, Violet Blue, Lemon Yellow, and Raw Umber retired in 1990.
“As a first in the history of Crayola, we could not be more excited to bring back this beloved Limited Edition color collection that will give kids even more opportunities to colorfully put their imagination into action,” says Victoria Lozano, Chief Marketing Officer. “Color has such a personal connection for kids of all ages. It plays a pivotal role in inspiring creativity, which is an integral catalyst for educational, emotional, and cognitive growth. At Crayola, we celebrate the enduring value of childhood creativity to help kids reach their full potential, and we look forward to seeing the Limited Edition colors inspire even more creative moments for our fans.”
The lucky eight who are back from the dead will be available in an assortment of products, including crayons, markers, colored pencil packs, activity kits, and themed coloring books throughout the year.
The number eight is paying homage to the first crayon box that Crayola launched in 1903. They have come a long way since their only colors were red, orange, yellow, green, blue, violet, brown, and black. Poor Indigo; it was even being ignored back then.
What is your favorite Crayola crayon color to color with?
Write a comment