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Ugly Betty gets a beauti- full season pick-up
October 13th, 2006 under Ugly Betty. [ Comments: none ]

Following in the footsteps of CBS’ "Jericho" and NBC’s "Heroes," ABC’s "Ugly Betty" has become the latest freshman series to receive a full-season pick-up. ABC made the "Ugly Betty" pick-up announcement late Friday afternoon, meaning that Friday the 13th wasn’t so unlucky for executive producer Salma Hayek and not-so-ugly star America Ferrera. It’s a triumphant twist in the "Ugly Betty" story. For several years, a variety of producers and networks attempted to mount an American version of the popular Colombian telenovela "Yo Soy Betty La Fea." Different writers attempted to pitch the find the right look, tone and even length for the series. Before the beginning of the season, ABC shifted "Ugly Betty" from an under-exposed Friday evening time period, to the ultra-competitive 8 p.m. Thursday slot that has killed many a fledgling show. Instead, "Ugly Betty" has averaged more than 15 million viewers per episode, second only to "Survivor" in its time period. In addition, the show has given ABC a 96 percent bump in total viewers and a 92 percent boost among adults 18-49 over the network’s performance in the hour last season. "In just two weeks ‘Ugly Betty’ has given us an impressive foothold leading into the ‘Grey’s Anatomy’ hour on Thursday night," says ABC Entertainment President Stephen McPherson. "The show has proven to be competitive in a very strong time period, and we’re thrilled with ‘Ugly Betty’s’ performance."

Zap2It 

Am I the only one getting bored with this show? It just seems to be the same thing every week.

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Ugly Betty gets a pretty time slot
August 8th, 2006 under Ugly Betty. [ Comments: none ]

ABC is moving its promising new one-hour comedy "Ugly Betty" from Friday to 8 p.m. Thursday.In its high-profile position, "Betty" will lead into the network’s new Thursday anchor, the hot medical drama "Grey’s Anatomy.""Betty," based on a Latin American format, stars America Ferrera as an unattractive but talented young woman working at a fashion magazine. The buzzworthy series received a warm reception at the Television Critics Assn.’s summer press tour."Big Day" and "Notes From the Underbelly," the new comedies originally slotted in the Thursday 8-9 p.m. period, are now looking to launch Tuesday or Wednesday in one of the two "Dancing With the Stars" hour slots after the reality competition ends its third cycle.

Reuters 

With all the buzz with this show, it better be good

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Problems already for ABC’s fall lineup?
August 2nd, 2006 under Ugly Betty. [ Comments: none ]

ABC has halted production on its most charming fall series, Ugly Betty, for a week, Variety reports, and it may next put J.J. Abrams’ Six Degrees on pause as well. What’s the dillio? A Touchstone Television rep insists Betty merely "is taking the break to further develop the next episodes." There’s also talk that the hiatus is to accommodate the reduced amount of prep time the Ugly crew had to get scripts ready in the wake of the show’s recent relocation from New York to L.A. In any case, they’d better not be taking out the poncho!

TV Guide 

Rut-Roh, that does not sound good. 

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