Pepsi is out. Apple Music is in. As in, the latter is the new sponsor of the Super Bowl Halftime Show.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” said Nana-Yaw Asamoah, SVP of Partner Strategy for the NFL. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
It will be interesting to see what musical artists they will get to entertain us on February 12th. I am hoping they can convince Bon Jovi to change their minds, and do music’s most watched night of the year. If not them, then Lizzo!!!
