If 40 minutes of
American Idol‘s results show is not enough for you, then you are going to get a full 60 minutes of it tomorrow.
When AMERICAN IDOL cuts to commercial break later in the show, the behind-the-scenes excitement will continue LIVE during the ad break, giving viewers an exclusive peek from backstage, the IDOL stage and the audience. The LIVE show content will appear on-screen simultaneously alongside each official sponsor’s commercial airing during the results show. Also, the official series sponsors will gain added exposure with on-screen graphics and wraps in these double-boxed commercial pods.
The “double box†keeps viewers connected to the storytelling of the program by giving the feeling of being at a live show, in turn keeping them attentive throughout the commercial pod and continually engaged with the larger window that features the advertising message. Combined with the branding of the on-screen wrap, ad engagement is heightened over full-screen format, a significant benefit to key sponsors.
I am hoping that we get to see a smackdown between Mariah Carey and Nicki Minaj, but I don’t think we will get anything close to that because they will know the camera is on them.
I guess this is American Idol’s way of getting people to actually watch the commercials and not fast forward through them. It will be interesting to see if it will work.
Would you tune in just for this? Do you think other shows like Dancing with the Stars and The Voice should do it too?
