Last week the box office saw a movie with the worst three-day wide-release ever with The Oogieloves, and this week it saw it worst weekend in almost 11 years. According to Reuters the three-day weekend is only expected to bring in $65-$68 million, that is the lowest total since two weeks after 9/11/01.
Possession was the #1 movie, but it only brought in $9.5 million. The last time the #1 grossed less that $10 million was three years ago with some film called Bangkok Dangerous.
The studios have to be nervous and they should be. If I were them, I would lower the cost of a movie ticket. I refuse to pay full price for a movie because it just isn’t worth it and I am just one person. Imagine if a family of four wants to go the theater, it could cost them over $50 just for the tickets. What if they want popcorn, candy and drinks? Cheaper to rent the movie and order some pizza, and you don’t have to deal with other people talking and cell phones going off. Crazy, right.
I am lucky I have a $3 movie theater near me. It might not have stadium seating, but you can’t beat the price. In fact I have seen movies there that I have enjoyed for that price, but if I paid full price I would be pissed. But since I am not a talking a teddy bear, I will not tell you what movie that was.
So in short if the studios want to see more people in the theaters, then they have to lower the price for a ticket.
