Seriously? OMG! WTF? » Grey’s Anatomy takes on breast cancer
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[ # ] Grey’s Anatomy takes on breast cancer
September 1st, 2006 under ABC

"Grey’s Anatomy" starts filming a seg titled "Oh, the Guilt" this week, which is breast cancer-related. It’s a result of Ford’s campaigning to fight breast cancer, a renewed commitment to the Susan G. Komen Breast Cancer Foundation and the "Warriors in Pink" ad campaign, which started with the cast of "Grey’s" in pink uniforms to call attention to a collection of items on sale to benefit the Foundation.  When ABC informed "Grey’s Anatomy" creator-exec produce Shonda Rhimes of the cancer campaign, she said, "I immediately went to our writers and told them to write a story." It’s not the first time the series has taken on important themes to "educate as well as entertain the audience. It’s our way to raise awareness and to fight breast cancer," she told me.  One of the focus points is that cancer can strike anyone, including the very young. The patient in the "Grey’s" seg will be in her late 20s and a new mother. The infant and the husband will have major roles in the story. And Rhimes tells me at least one member of the cast will be wearing a pink uniform to tie in with Ford’s "Warriors in Pink" campaign. Elizabeth Klaviter, director of medical research on "Grey’s," told me she had all 13 writers on the show meet with the Director of Women’s Cancer Program at UCLA and attended a cancer survivor group before writing the seg.  Dr. Zoanne Clark, who is on the writing staff of the series, also works an ER on weekends "We all realize that the statistics (of breast cancer) are staggering," Kaviter told me, "Who among us has not been touched?" "Grey’s Anatomy" is a nominee for an award by the Hollywood Health in Society. Well deserved. 

Army Archerd

You know they are going for the Emmy! And I bet we will all be crying with that storyline.

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