CNW Group/IKEA Canada Limited Partnership
On April Fools’ Day, people and companies come up with pranks that are so brilliant that people wish they were real, and occasionally that happens.
IKEA tried to trick everyone with lollipops that tasted like their signature Swedish Meatballs, and people thought that was a delicious idea. So, the global furniture giant teamed up with Chupa Chupa to make that fake product real.
“On April 1st, we invited people to imagine a meatball lollipop. And we couldn’t help but take it one step further – especially after the enthusiastic response,” said Javier Quiñones, Commercial Manager at Ingka Group. “Together with Chupa Chups, we are now bringing a playful take of that idea to life. It is a fun way to celebrate our love of food, and to show that even a simple joke can turn into something real, bringing people in surprising ways.”
And to make this dream even more amazing, they will be giving out the one million lollipops they commissioned for free at their stores worldwide in June. Details will be revealed at a later date.
“When IKEA invited us to explore a lollipop inspired by their iconic Swedish meatball, we were immediately intrigued. At Chupa Chups, we are always looking for new ways to surprise and delight people – it’s part of our ‘Forever Fun’ spirit. This limited-edition lollipop is our playful tribute to a flavour that people all over the world associate with IKEA, reimagined in a way only Chupa Chups can do,” said Martin Hofling, Global Marketing Manager, Chupa Chups.
If I were Chupa Chupa, I would also create a lollipop that tastes like Lingonberry. I would totally suck on that. And yes, I would. I would also put one of the meatball pops in my mouth. Would you do the same?
