We are a week and a half away from April 1st, and B.J.’s Restaurant announced how they are celebrating the day. For one day only, you can order a Sweet Heat Pepperoni Pizookie for $4.01. The sweet and spicy treat starts with BJ’s classic warm Chocolate Chunk Pizookie® base, then topped with two scoops of Rich Vanilla Bean ice cream, crispy cup-and-char pepperoni, and the cherry on top is a drizzle of Mike’s Hot Honey.
“We’ve always believed that great ideas can come from unexpected places,” said Heidi Rogers, Chief Marketing Officer at BJ’s Restaurants, Inc. “The Sweet Heat Pepperoni Pizookie® is our most fearless creation yet, bringing together the warm comfort of our world famous Pizookie® with flavors inspired by our revamped pizza. It’s creative, intentional, and fun—and April Fool’s Day felt like the perfect moment to launch this.”
This is the third April Fool’s Day in a row that they have tricked their customers. In 2024, they served the Pizickle Pizookie®, which was topped with dill pickle slices. A year later, they upped the game with the Fryckle Pizookie®, which was covered with fried pickles.
April 1st is my birthday, and now I know where I am going for lunch! Who wants to come with me?
